Tyro.com is the online presence of Tyro Payments Limited, an Australian financial institution specializing in merchant credit, debit, and EFTPOS acquiring. Tyro provides payment solutions for businesses, allowing them to accept payments in-store, online, and on-the-go. They also offer banking services and flexible funding options, positioning themselves as a "nextgen banking" solution for Small and Medium Enterprises (SMEs)[1][2][3].
Tyro's primary revenue streams include payments revenue, banking revenue, and other revenue. In FY24, payments revenue was $445.2 million, banking revenue was $14.7 million, and other revenue was $11.5 million[1]. The company's revenue is diversified across various sectors, including hospitality, retail, health, and service industries, with a growing focus on non-discretionary verticals[1][3]. Tyro's integrated payments and banking offerings contribute to its diversified revenue streams[3].
Tyro's target market includes hospitality, retail, services, and health providers across Australia. The company focuses on small and medium-sized businesses, offering integrated payment solutions, banking products, and lending services tailored to these industries[1][2]. Tyro's targeted customers are merchants seeking seamless payment experiences and financial services that can help them grow and thrive[1][2].
Tyro's primary competitors in the Australian payments market include SmartPay, Zeller, PayAdvantage, ADVAM, and Airwallex[1]. Here's how these competitors differentiate themselves:
SmartPay: Offers easy and free EFTPOS payments with 24/7 support, targeting Australian businesses looking for simple payment solutions[1].
Zeller: Focuses on streamlining business payments and financial management with a free account option, appealing to businesses seeking integrated financial services[1].
PayAdvantage: Provides a range of payment options including virtual terminals and direct debit, with a focus on ease of setup and fast deposits[1].
ADVAM: Delivers world-leading payment solutions, emphasizing innovation and reliability in the finance sector[1].
Airwallex: Specializes in fast, easy, and low-fee international payments in multiple currencies, catering to businesses with global operations[1].
Tyro itself differentiates by offering 24/7 customer service, integration with over 300 software providers, and a focus on specific industries like health, hospitality, and retail[4]. Additionally, Tyro holds a banking license, allowing it to offer integrated banking and lending services[4].
Other notable competitors in the broader payments industry include Square, Worldpay, Fiserv, Helcim, and Stripe, which offer various payment solutions and technologies[5].
Tyro.com, an Australian business bank, relies on several foundational technologies:
Tyro.com offers several key products and services:
These solutions help businesses by providing efficient payment processing, integrated banking services, and streamlined cash flow management, thereby enhancing operational efficiency and customer experience.